Company Description The organization is seeking a Marketing Director to lead strategic and operational marketing initiatives during a key growth and transition period. The company values data-driven decision making, cross-functional collaboration, and measurable impact on revenue and brand awareness. Team members are encouraged to take ownership of their work, contribute new ideas, and help refine marketing processes and performance. The successful candidate will join a professional, results-oriented environment where marketing is central to long-term business success.
Role Description This contract Marketing Director role is a hybrid position based in Vancouver, BC, with a mix of on-site collaboration and work-from-home flexibility. The Marketing Director will oversee the development and execution of integrated marketing plans, coordinate campaigns across channels, and ensure alignment with business objectives and sales targets. Daily responsibilities include managing marketing budgets, leading market research initiatives, analyzing performance metrics, and optimizing strategies for customer acquisition, retention, and brand positioning. The role will involve close collaboration with sales, product, and leadership teams, providing guidance on go-to-market initiatives and supporting revenue growth through effective marketing management. The Marketing Director will also coach and mentor marketing team members, manage external agencies and vendors, and maintain consistent brand messaging across all marketing materials.
Qualifications
- Demonstrated strength in Market Planning and Marketing Management, with the ability to develop and execute comprehensive marketing strategies.
- Proficiency in Market Research and Marketing, including analyzing data, identifying trends, and translating insights into actionable campaigns.
- Experience collaborating with Sales teams to align marketing initiatives with pipeline development, customer acquisition, and revenue goals.
- Proven leadership experience managing marketing teams or cross-functional projects, with strong stakeholder management skills.
- Excellent communication, presentation, and relationship-building skills, with the ability to influence at multiple levels.
- Strong analytical and problem-solving abilities, including comfort with marketing performance metrics and reporting tools.
- Experience in hybrid work environments and the ability to work effectively both on-site in Vancouver, BC and remotely.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or relevant certifications are an asset.
