Reporting to the Senior Vice President of Marketing, Sales & Product Development, the Portfolio Manager champions the health, growth & vitality of assigned brands. He/she is responsible for conceiving, proposing & implementing approved programs for their brand group. Included is forecasting, monitoring performance and controlling expenses within budgets.
THE ROLE
- Complete budgeting and brand planning; volumes, pricing, and marketing programming.
- Prepare a rolling forecast by SKU, for review and approval by Sr VP, Sales & Marketing
- Control marketing expenses within the approved consumer budgets.
- Coordinate timely collateral and consumer programs.
- Consumer spend review and reconciliation.
- Develop and maintain written brand standards, approving and ensuring compliance in all trade and consumer materials.
- Work with the VP Sales, KAM, BC Field Sales Manager and sales agents to ensure effective Trade Marketing programming, brand promotion and health across all markets, meanwhile seeking to develop and grow new markets.
- Work with Social Media Coordinator to ensure up-to-date and relevant websites and engaging social media content & promotions, within approved budgets.
- Develop and maintain relevant relationships with Provincial Liquor Board marketing personnel, applying for and executing an active retail brand-marketing calendar.
- Responsible for Liquor Board Display applications
- Management of brand gross margins, pricing and LTO budgets
- Interface with the Sales Team at Meetings and Conferences to communicate brand programs and ensure brand focus by the sales team. Conduct monthly trade visits.
- Participate in the new recipe and new product development processes.
- Coordinate seasonal and new product introductions via the appropriate planning forums.
- Management of brand sponsorships, events, tastings and ATL that promote assigned brands.
WHAT YOU BRING
- Strong knowledge & enthusiasm for the beverage alcohol industry.
- At least 3 years consumer products marketing coordination experience.
- Strong Excel, Word & PowerPoint skills.
- Some knowledge of Adobe software & HTML programming is an asset.
- Good speaking & communication skills: able to represent to media, trade & consumer.
THE GOOD STUFF
- Hybrid schedule: After 30 days, you have the option to work from home on Monday's and Friday's.
- Flex Friday Afternoons: After 30 days, we offer a Flex Friday afternoon program.
- Paid Vacation: Three weeks to start; Four weeks after 5 years.
- Benefits: We offer great benefits + a health spending account for you and your dependents.
- RRSP Matching: 1.5% matched to start and 4.5% matched after 2 years.
- Product Allowance: $75 per month to enjoy our products.
- Casual Dress: Come to work in comfortable attire.
- Dog Friendly: Have a furry sidekick? You can bring your furry friend to work with you.
A reasonable estimate of the pay range is $68,000 - $78,000 at the time of this posting. Within the range, individual pay is determined by factors such as job-related skills, relevant experience, education and/or training. The upper end of the range is typically reserved for candidates with demonstrated expertise that is above job requirements or who bring exceptional directly transferable experience.
Northam Beverages Ltd. is one of Western Canada’s fastest growing beverage alcohol companies, recognized for brand and product innovation in craft beer, cider, and vodka-based ready-to-drink beverages. The company’s head office is located in Burnaby, with company-owned production facilities in Whistler and Kamloops. Founded in 2005, Northam remains privately BC-owned and operated, maintaining an entrepreneurial culture and agile decision-making. The organization is focused on expanding its presence beyond Western Canada and building a national footprint, offering team members opportunities to contribute to growth and innovation across multiple markets.
